Coming to your screens will focus on what matters most to media professionals: the latest trendsand innovations. This event will serve to showcase Canadian knowhow and as a platform for sharingideas and information with professionals from all over the world.

The objectives of Coming to your screens are to:

  • Foster the development of innovative screen-based content
  • Position Montreal as a showcase for innovation and a Mecca for creative media and pop culture projects
  • Create business opportunities for local and international media content creators, producers and buyers
  • Enable a wider audience to discover innovative media content and platforms

Covered topics

THE MEDIA INDUSTRY: new practices and new models

Media groups have been offering more and more television channels in recent decades hoping to reach viewers in a single location: their living rooms. But now, viewers can access content in other ways (mainly wirelessly) on multiple screens, anytime and anywhere–an ubiquitous phenomenon that has required new business and industry models, revolutionized practices, and transformed the way content is broadcast and distributed.

By the end of this discussion period, you will have answers to these questions:

  • How are public and private broadcasters adapting to ever-changing digital technologies and viewing habits?
  • What initiatives are the big networks using to anticipate trends and to spark innovation?
  • What major broadcasting activity trends are being used to maintain a strong brand?

MEDIA PLATFORMS: markets and buyers' needs

Today, anyone can create, produce and broadcast audiovisual content for all kinds of platforms without spending much money. Great ideas always find a market. Since advertising dollars go where the viewers go, creating intellectual property is now contingent on the ability to create major communities of online content and channel users.

By the end of this discussion period, you will have answers to these questions:

  • How can these new markets be integrated and what are the rules?
  • Have we reached the saturation point or can an infinite number of niche markets and platforms be tapped?
  • How are consumer behaviours analyzed? What tactics do producers and broadcasters use in this context?

CONTENT CREATION AND PRODUCTION: required formats and approaches

With the emergence of non-linear TV, viewers are no longer limited to conventional programming. Today, they have access to a whole new generation of creative content online, a phenomenon that has given rise to buzz words like engagement, experience, sharing and discussion – terms that weren’t a big part of the old vernacular. In short, we’re seeing all kinds of digital content, in all kinds of formats, and for all kinds of enhanced platforms–hence the concepts of trans-media content, branded content, cross-media content and multimedia content.

By the end of this discussion period, you will have answers to these questions:

  • What forms of storytelling are capitalizing on new technologies to create innovative and enriched experiences?
  • How are new creative outlets facilitating the integration of content-driven brands?
  • What new strategies are being used to create multi-screen and multi-environment content?

INTERACTION WITH THE CONTENT: new environments and media devices

Viewers now spend more time watching content on their Smartphones than on their televisions. But many TVs are now also smart, and many offer connectivity through external devices that provide various features and interactivity (set-top-boxes, dongles, etc.). Television manufacturers are even developing screens with computer processors. This new ecosystem allows users to share content, to multitask on their mobile devices, to shop online and, in some cases, to actually interact with the hosts of TV shows.

By the end of this discussion period, you will have answers to these questions:

  • What types of applications are being used for third screens?
  • How are social networks and social communities helping to promote media campaigns built around content?
  • What innovations and trends foster interactivity with content that can be streamed on a device in various environments?

FINANCING AND VALUE CREATION: where to raise money to produce content

Cable TV and Pay TV, with or without a subscription, has been the best way to access audiovisual content for years now.  While the Canadian financing model has survived and continues to contribute to the industry’s vitality and sustainability, we now live in an age where digital content can bypass regulations meant for the analog network, allowing online multinationals and smaller niche players to enter into virtually any household in the world. Production companies and media groups thus face many new challenges, threats, and opportunities in financing their activities and creating value for their companies.

By the end of this discussion period, you will have answers to these questions:

  • Can media creators and artisans continue to rely on project-based productions to be competitive in the media industry?
  • Has traditional financing sufficiently adapted to the new reality?
  • Are crowd-sourcing and crowd-funding, which are in the process of being regulated, viable solutions?

Target clientele

  • Professionals actively involved in creating, producing and distributing media content on a wide variety of screens (TV,  Movie, Web, etc…)
  • Professionals engaged in complementary areas such as: financing, industry associations, unions, training programs, legal services, etc.
  • A wider audience with an interest in content creation and media production




  • 8:00
  • 9:00
  • 10:00
  • 11:00
  • 12:00
  • 13:00
  • 14:00
  • 15:00
  • 16:00
  • 17:00
  • 18:00
  • 19:00

    Welcome, registration and breakfast


    Opening speech


    The Media IndustryNew practices and new models

    • Tessa Sproule, CBC
    • Martin Ceré, RDS
    • Lori Rosenberg, Bell

    Moderated by : Olivier Trudeau, Radio-Canada


    Networking Break


    Content creation and productionRequired formats and approaches

    • Morgan Bouchet, Orange
    • Jason Ford, Red Bull Media House
    • Lorenzo Benedetti, Studio Bagel
    • Caitlin Burns, Transmedia Producer

    Moderated by : Alexandre Gravel, Toast Studio




    Lunch and keynote speech

    Andy Nulman, Just for Laughs




    Interaction with the contentNew environments and media devices

    • Eric Anderson, Samsung Electronics America
    • Matthias Puschmann, Vast Media
    • Mike Daymond, ES3

    Moderated by : François Bédard, Plan B Développement


    Networking Break


    Media platformsMarkets and buyers’ needs

    • JC Cangilla, Yahoo!
    • Patrick White, Huffington Post – AOL
    • Dave Brown, YouTube
    • Enrique Soissa, Dailymotion

    Moderated by : Kevin Havill, WatchMojo




    Cocktail and announcement of the selected projects from the Pitch Hall




    Presentations of content projects for the web and other innovative platforms by their producers/creators.






    Jeff King, Producer, writer, director for White Collar (USA)



    Morgan Bouchet, VP Transmedia & Social Media, Orange (France)